composenft
Reimagined Music Rights for the Web 3 Era
I led the design of a self-serve licensing dashboard that reimagined how artists manage music rights that translating a complex, legal-heavy process into a clear, intuitive experience that aligned with our broader strategy to give creators more ownership and control in the Web3 music economy.
TIMELINE
Feb 2022 – Nov 2022 (10-month build to Beta launch)
Platform
Web-based marketplace (NFT, blockchain, Web3)
Team
Founders, Product Manager, Developers
At a Glance
ComposeNFT is a Web3 music platform that reimagines how music is created, owned, and monetized. It empowers artists to tokenize their music into NFTs and manage distribution and licensing through a decentralized marketplace.
As the Founding Designer, I led the design direction across brand identity, product strategy, UX architecture, and UI execution that transformed a raw concept into a functioning, user-ready product in under a year.
My role
Full brand creation: logo, type, color, visual identity
Product strategy & feature planning alongside founders
UX & UI design across 70+ responsive web pages
End-to-end flows for minting, selling, and licensing music NFTs
Design system built in Figma for dev handoff and scalability
Usability testing for product refinement before Beta launch
The challenge
Designing a Web3 music platform for non-crypto natives
Many artists aren’t familiar with blockchain mechanics. My challenge was to translate a technically dense process—wallets, minting, smart contracts—into intuitive, human-centered flows that anyone could use.
DESIGN GOALS
Design overview
IMPACT
20+
Music NFTs created on launch day
$5,000+ USD
Initial value minted on the first day
98%
Task completion rate for minting new NFTs
REFLECTION
Bridging between emerging tech and real human use
Designing ComposeNFT from the ground up was a rare opportunity to own every aspect of the product experience, from visual identity to the smallest interaction detail. As a founding designer, I wasn't just building screens, I was helping define the product, the brand, and the business. It reinforced the power of design not just as a tool for aesthetics, but as a bridge between emerging tech and real human use.
